In a statement on its website, energy firm SSE said its decision to freeze energy prices until January 2016 would "make a real difference" to households.
The company's Group Managing Director for Retail, Will Morris, indicated that SSE wants to go further with lowering prices and called on the Government to help.
We don’t want to stop at today’s price freeze. We’d prefer to reduce bills again and to hold them as low as possible for as long as possible. And that is why we are calling for the cost of government schemes – to support good things like energy efficiency and low-carbon electricity – to come off energy bills altogether and be paid for through general taxation.
Last September SSE came out against Labour's plans for an energy price freeze, but today the CEO seemed to forget these previous views.
SSE's decision to freeze energy bills is about protecting its shareholders as well as dealing with customers' concerns about rising prices.