ITV's Business Editor Joel Hills has tweeted about the reaction to SSE's pledge on energy prices.
Which? gives warm welcome to SSE pledge to freeze prices until 2016. Note: company is funding it by reducing investment in wind power.
Last September SSE came out against Labour's plans for an energy price freeze, but today the CEO seemed to forget these previous views.
SSE's decision to freeze energy bills is about protecting its shareholders as well as dealing with customers' concerns about rising prices.