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Beckham under fire over whisky endorsement

David Beckham has come under fire from an alcohol charity after agreeing to endorse a new whisky.

Alcohol Concern said it was "incredibly disappointing" that the star had agreed to put his name to Haig Club, a new whisky produced by drinks giants Diageo.

The charity called on the former Manchester United, Real Madrid and LA Galaxy player to pull out of the deal.

David Beckham speaking at the launch of his new football team in Miami at the start of February Credit: GASTON DE CARDENAS/EFE/Press Association Images

"It's incredibly disappointing that David Beckham, a global icon who has wide appeal to children has chosen to use his sports star image to promote spirits," said Emily Robinson, deputy chief executive of Alcohol Concern.

Ms Robinson said a sporting icon like Beckham promoting an alcoholic drink would "send a confusing message" to children.

But Diageo insisted it had "very stringent" guidelines on its marketing and the company was "completely clear" that alcohol should only ever be drunk by adults.

A spokeswoman also pointed out that Beckham would be leading the responsible drinking programme for Haig Club.