A total of 20 children and 10 adults were on board the 71-seater coach when a nine-year-old boy fell from the vehicle on the A47 near King's Lynn this afternoon
The youngsters are from Stamford Rugby Club in Lincolnshire and were travelling home after playing in a tournament at Holt in north Norfolk when the incident happened.
Superintendent Dave Marshall said:
This is a serious incident which has left a nine-year-old boy fighting for his life.
The circumstances of how the boy came to fall from the coach will form part of our investigation and it would be inappropriate to speculate further at this stage.
The boy's parents, who were travelling with the teams, are being supported by specially trained officers.
More top news
The paralympian posted a time of two minutes and 57 seconds on Sunday.
The 17-year-old posted a supportive Instagram message accompanied by a childhood photo.
"Big Sam" was spotted letting his hair down in the seaside resort weeks after securing Premier League survival for Sunderland.