Parents planning their child's primary school place before the have even conceived is "a sign of the times", a parenting expert has said.
Netmums founder Siobhan Freegard said their survey into measures taken by parents to get their child into their ideal school showed how "tough" competition for places had become:
– Siobhan Freegard
Competition for what parents perceive to be the best schools is now so tough they will do almost anything to gain their child a place.
Some ways like moving house to be close to the school can cost tens of thousands of pounds, while others such as applying for a nursery place at the school in a bid to boost their chances are bending the rules - but determined mums and dads will do what it takes.
It's a real sign of the times that people now begin thinking about which school to send their child to before they are even pregnant.