Parents planning their child's primary school place before the have even conceived is "a sign of the times", a parenting expert has said.
Netmums founder Siobhan Freegard said their survey into measures taken by parents to get their child into their ideal school showed how "tough" competition for places had become:
Competition for what parents perceive to be the best schools is now so tough they will do almost anything to gain their child a place.
Some ways like moving house to be close to the school can cost tens of thousands of pounds, while others such as applying for a nursery place at the school in a bid to boost their chances are bending the rules - but determined mums and dads will do what it takes.
It's a real sign of the times that people now begin thinking about which school to send their child to before they are even pregnant.
The plan was for a good school, but 4-year-old Lily Hurst and her family lost out on all of their choices, including a school 400 yards away
Around one in seven children have missed out on their parents' first choice of primary school amid a continuing squeeze on places.
A guide to what you can do if your child doesn't get a place at your chosen primary school.