Brand expert Stephen Cheliotis has said supermarket giant Tesco needs to "win us over by price" after it announced a fall in like-for-like sales.
Mr Cheliotis said: "A fierce market is great for us. They'll be fighting for our wallet and they need to fight for our wallet."
"Ultimately they need to win us over by price as well so this is good for us because it should mean a big squeeze on prices," he added.
More top news
The Kremlin has released pictures of Russian President Vladimir Putin working out at the gym with Prime Minister Dmitrty Medvedev in Sochi.
Cloudy skies for many this Bank Holiday Sunday.
The brother of British holidaymaker Steven Cook who vanished in Crete 10 years ago has his family are "sure he's alive".