Pancreatic cancer 'poses growing threat'

A controversial pancreatic cancer awareness campaign launched recently. Credit: Pancreatic Cancer Action

Pancreatic cancer stands alone as an increasingly deadly threat to both men and women in Europe, a study has shown.

Experts called for priority to be given to preventing and treating the terrible disease, which is predicted to kill 82,300 people in the EU this year.

While proportionately more people are dying from pancreatic cancer, the new research recorded falling death rates for all but one of seven other types of the disease.

The exception was lung cancer - but only in women, due to the fact that generations of them took up smoking later than men, according to the findings published in the journal Annals of Oncology.