Ryan Giggs has given his first press conference as Manchester United's temporary manager and said he wanted to put a smile back on the faces of their fans.
He added that becoming the club's boss was the "proudest moment" of his career.
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In Berwick-upon-Tweed - the town at the northern-most tip of England - history has taught them that no border necessarily lasts forever.
His car was about to get towed away. But he had other ideas.
He fell 30 feet to the floor. But despite the drama, it appeared the show must go on.