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Ad banned for 'offensive' Hoffman death reference

An advert referring to the death of actor Philip Seymour Hoffman has been banned after the advertising watchdog decided it was "likely to cause serious offence".

The advert, which appeared in the Evening Standard the day after Hoffman's death, was for a book by Alain de Botton entitled 'The News: A User's Manual'.

Philip Seymour Hoffman was found dead in his New York apartment in February this year. Credit: Associated Press

The headline featured was "Philip Seymour Hoffman's drug overdose eclipses interest in sculpture trail", with text underneath asking readers why they were more interested in the actor's fate than with a cultural project that would affect their own city.

The Advertising Standards Authority criticised the advert for referring to Hoffman's death "in such a manner and in such detail" in order to sell a product was likely to offend some people.