Stars join call for volunteers to become 'dementia friends'

Stars from film, music and TV have created an advert to encourage people to become "dementia friends" and boost awareness and volunteering, the Alzheimer's Society has said.

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Dementia costing businesses 'hundreds of millions'

Businesses are losing out on hundreds of millions every year because of employees trying to balance work with the demands of caring for relatives with dementia.

A report from the Centre for Economics and Business also found:

  • Almost one in 10 dementia carers have to withdraw from work altogether and 12% have been forced to reduce the number of hours they spend at work.
  • Experts estimated the total cost of those who leave employment or have to reduce their hours to care for a relative with dementia exceeds £1.6 billion.
  • The report estimated 50,000 carers will have to quit their job due to caring responsibilities this year alone.
  • And a further 66,000 will have to make adjustments to the number of hours they work.

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