The company behind hit reality TV show The Only Way Is Essex is ordering a local fish and chip shop to change its name 'The Only Way Is Fish'.
Production company Lime Pictures claim the branding on the shop in Ongar, Essex, is an "infringement of our copyright" and have given owner Dave Edwards 14 days to remove his signs and stop using similar logos on his Facebook page.
Dave, who only opened his business in March has accused them of an "infringement of human rights," according to a Masons News Service report.
The father-of-three said: "We are not trying to impersonate TOWIE - it's only a gimmick. If you sell good fish and chips people will come back. I don't think it is the name they have come for."