Free food for Instagram happy diners

A restaurant will offer customers free food if they take a selfie with their meal and upload it Instagram, according to Birds Eye.

Diners have to upload photos to their Instagram account if they want to get a free meal. Credit: PA

The eatery, aptly called The Picture House, will open its doors to hungry punters keen to snap their grub on Wednesday.

Diners who visit the Soho restaurant, launched by food brand Birds Eye, have to settle the bill by taking a picture on Instagram and uploading it onto their social networks using the hashtag #BirdsEyeInspirations.

The pop-up diner has been set up after research reveals that more than half (52%) of Britons regularly take photos of their meals.