Firm sorry for using image of Malala being shot in advert

An advertising agency has apologised after using a cartoon of Pakistani schoolgirl Malala Yousafzai being shot in the face to advertise a mattress company.

A spokesman for Ogilvy & Mather said the campaign, created by the firm's India office, "are contrary to the beliefs and professional standards of Ogilvy & Mather and our clients."

Advertising company Ogilvy & Mather have apologised over the 'Bounce Back' campaign. Credit: Ogilvy/SWNS.com

"We deeply regret this incident and want to personally apologise to Malala Yousafzai and her family," spokesman Greg Carton said.

"We are investigating how our standards were compromised in this case and will take whatever corrective action is necessary."