One of the co-founders of Beats Electronics has said he has "always known in my heart that Beats belonged with Apple".
Jimmy Iovine's comments come after Apple's $3bn (£1.78bn) acquisition of the headphones manufacturer.
The idea when we started the company was inspired by Apple's unmatched ability to marry culture and technology. Apple's deep commitment to music fans, artists, songwriters and the music industry is something special.
The media mogul co-founded Beat Electronics in 2008 with US rapper and producer Dr Dre, who after the deal with Apple reportedly called himself the "first billionaire in hip hop".
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