Adidas: Negative debate on Fifa 'not good for football'

World Cup sponsor adidas said they are "confident" the allegations of corruption surrounding Qatar's World Cup bid were "being dealt with as a priority".

A spokeswoman told ITV News:

Adidas enjoys a long-term and successful partnership with Fifa that we are looking forward to continue.

Having said that, the negative tenor of the public debate around Fifa at the moment is neither good for football nor for Fifa and its partners.

Read: Sony expects Fifa to 'adhere to its principles'

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Major sponsors 'urge Fifa to investigate Qatar 2022 bid'

World Cup sponsor Visa said it expected Fifa "to take appropriate actions" after claims of wrongdoing in the 2022 bidding process, which saw Qatar awarded football's premier tournament. Sony and Adidas have also voiced their concerns.