Smoking giant British American Tobacco has hit out at fresh calls for the Government to enforce plain packaging on cigarettes and warned removing recognisable labelling "plays into the hands of criminals".
We are strongly opposed to plain packaging for our products. There is no credible evidence that plain packaging will work in terms of stopping children taking up smoking or encouraging current smokers to quit.
Instead, plain packaging will simply play into the hands of the criminals who are ready and waiting to supply people, regardless of their age, with cheap tobacco products.
Australia introduced plain packaging one year ago, the experiment has failed and now some politicians have publicly said the measure should be reconsidered.
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