Reducing the amount of sugar in food and drink could be a similar public health campaign to the cutting down on salt campaign, a health expert said.
Professor Graham MacGregor, professor of cardiovascular medicine at the Wolfson Institute, Queen Mary University of London and chairman of Action on Sugar, said:
Replacing sugar with sweeteners is not the answer: we need to reduce overall sweetness so people's tastes can adjust to having less sweet drinks.
A similar approach has successfully reduced salt intake; people are consuming 15% less salt than they were 10 years ago, and now prefer less salty foods.
This policy is estimated to be saving 9,000 lives a year, plus healthcare savings of £1.5 billion a year. It is now time to do the same for sugar.
Its invisible when you drink it, but a coalition of doctors and nutritionists says there is far too much sugar in soft drinks.
A recent study has found that ginger beer flavoured drinks 'contain the most sugar' compared to other fizzy drinks, including Coca Cola.