Margaret Aspinall, chair of the Hillsborough Family Support Group, said Ed Miliband's action of posing with The Sun was a "stupid thing to do".
Miliband apologised after being criticised for failing to take account of continuing fury over the tabloid's coverage of the Hillsborough disaster.
But his apology comes "a bit late", she added.
Mrs Aspinall, attending the inquest into the death of her son James at the Hillsborough inquests in Warrington, said: "Common sense should have prevailed.
"I can't understand the insensitivity of what they have done, they didn't show any common sense.
"They know the families have got enough to get through right now, they know the feelings of the people, not just in Liverpool, it has spread everywhere.
"At this moment in time, it was a stupid thing to do. You have got to think about all the people it affected."
More top news
The move will put 400 jobs at risk.
Queues of drivers waited to receive a ceremonial ash blessing on their foreheads at a church in County Galway.
Abraham Poincheval's next stunt will see him trying to hatch eggs by sitting on them for weeks.