Men are more likely to stick to a weight loss regime, despite fewer of them trying to lose pounds in the first place, an analysis of international obesity studies has found.
Middle-aged men will choose to lose weight once a health risk is established, welcome the moral support of other men in weight-loss programmes and prefer "business-like" language and tactful humour.
Researchers from the universities of Aberdeen, Bournemouth and Stirling analysed evidence from around the world involving more than 15,000 men gathered from weight loss trials and studies.
Chief investigator Professor Alison Avenell, a clinician from the Health Services Research Unit at the University of Aberdeen, said:
"More men than women are overweight or obese in the UK, but men are less likely to see their weight as a problem and engage with weight-loss services, even though obesity increases the risk of many serious illnesses such as coronary heart disease, type 2 diabetes and osteoarthritis."