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Online retailer Amazon unveils new Fire smartphone

Online retailer Amazon has unveiled its first smartphone, the Fire. The new device was announced by the company's CEO Jeff Bezos at an event in Seattle.

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Amazon unveils its first 'Fire' smartphone

Amazon's CEO Jeff Bezos unveils the Fire Phone at a news conference in Seattle Credit: REUTERS/Jason Redmond

Amazon has unveiled its first ever smartphone, which comes equipped with a 3D screen and the ability to recognise millions of songs, films and books.

The web retailer's Fire Phone uses four cameras to track the user's head movements and create the perception of 3D, a packed press conference in Seattle heard.

It will also come with a new app called Firefly, which the company said takes in details from the camera and microphone to recognise and identify objects including books, films, TV shows and music, and then search for them on Amazon.

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