Analysis of social media trends shows that while England may have lost out to Uruguay in tonight's match, they soared ahead of their rivals in the number of mentions they garnered on Facebook and Instagram.
England accounted for 74% of mentions about the match, while Uruguay's total mentions came to 27%.
The latest addition to England's squad...Barack Obama
Are we sub-standard at grassroots? Or is it simply a lack of passion for the shirt? As ever, the answer seems a little more nuanced.
A Scotland fan spotted basking in England's World Cup demise alongside Uruguay fans told ITV he was "worried" his antics would "go viral".