A Barnsley resident has tweeted images of the Asos warehouse fire that has temporarily closed the internet fashion giant.
At 1AM there was still quite a lot of smoke coming from the fire at the ASOS warehouse http://t.co/dHMfTFea0d
South Yorkshire Fire and Rescue said they believe the blaze was started deliberately.
The fashion store said that it "hopes to be back to normal in a day or so" following the blaze in the empty unit.
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This is not hyberbole.