Dr Aseem Malhotra, cardiologist and science director of Action on Sugar, said
It is really quite shameful that the food industry continues to spend billions in junk food advertising targeting children, the most vulnerable members of society. They even manage to associate sugary products with sport.
Physical activity has a multitude of benefits but a child doing an hour of PE every day would be putting all to waste if they ended up gorging on a burger and chips and a packet of crisps washed down with a sugary drink.
One has to run half a marathon to burn off those calories. It's time to bust the myth of physical activity and obesity and dissociate junk food and sport.