The international governing body of football FIFA has announced it will investigate the Luis Suarez alleged biting incident with Liverpool's Uruguay striker likely to face a lengthy ban if found guilty.
Suarez appeared to have bitten Italy's Giorgio Chiellini towards the end of Uruguay's 1-0 win, who had apparent marks on his shoulder
A FIFA spokesperson told Press Association Sport: "We are awaiting the official match reports and will gather all the necessary elements in order to evaluate the matter."
FIFA's disciplinary code sets a maximum ban of 24 matches or two years, but the longest ban in World Cup history was eight games for Italy's Mauro Tassotti for breaking Spain's Luis Enrique's nose in 1994 with an elbow.
If upheld, the four-month Luis Suarez ban from football would see him miss 16 matches, including nine Premier League games.
Big brands are continuing to exploit Luis Suarez's latest biting incident with a series of adverts.
Suarez needs to be frustrated on the training ground so he can learn how to respond differently, a sports psychologist has told ITV News.