Children's diets are so packed with sugar they are "getting a third of their energy calories from soft drinks," a health expert told Good Morning Britain.
Katharine Jenner from Action On Sugar said steps needed to be taken to reduce sugar intake as "we are all eating much more than recommended - children in particular".
"They are getting about a third of their energy calories from soft drinks. It is completely unnecessary. I think we have got it into our minds that energy and sports drinks mean energy, where as they don't."
It's already clear most of us eat too much, so the focus really needs to be how, as a country, we go about changing our sugar-eating habits.
Sugar can be labelled in multiple ways, making it harder to spot.
ITV News looked the added sugars in several everyday food products.