Chief scientist at Greenpeace UK - Dr Doug Parr - has said the energy industry needs "real change," rather than an investigation by the Competition and Markets Authority.
What UK consumers need from this investigation is more than yet another ineffectual slap on the wrist for the big six's cartel.
We need real change to the market so that companies offering a better deal for customers and the environment are no longer shut out of the market, but more importantly we need to clear the way for alternative business models to the big utilities.
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Shadow business secretary Rebecca Long-Bailey has called for "immediate" relief to prevent thousands of companies going out of business.
A spokesperson criticised the behaviour of a "small number" of fans at the game between Birmingham City and the Wolverhampton Wanderers.
Those taking part in the bizarre trend say the combination of fruit juices and hot water makes for a uniquely liberating experience.