Luis Suarez has been banned for nine official matches and four months from any football activity for biting Italy defender Giorgio Chiellini, Fifa has announced.
The 27-year-old has also been fined 100,000 Swiss Francs (£65,700).
The striker will be unable to play in the rest of Uruguay's World Cup campaign.
If upheld, the four-month Luis Suarez ban from football would see him miss 16 matches, including nine Premier League games.
Big brands are continuing to exploit Luis Suarez's latest biting incident with a series of adverts.
Suarez needs to be frustrated on the training ground so he can learn how to respond differently, a sports psychologist has told ITV News.