UK regulator probes Facebook 'emotions' experiment
British regulators are to investigate whether Facebook broke data protection laws by letting researchers conduct a psychological experiment on unknowing users.
Facebook users react angrily to a 'creepy' experiment
Users of Facebook have reacted angrily to a "creepy" experiment carried out by the social network and two American universities to manipulate their emotions. The US technology giant secretly altered almost 700,000 users' news feeds to study the impact of "emotional contagion".
It tinkered with the algorithm controlling users' feeds to find out what effect it had on their moods in January 2012.
The aim of the government-sponsored study was to see whether positive or negative words in messages would lead to positive or negative content in status updates.
More top news
-
Hundreds watch shopping centre wedding ceremony
Big celebrations for one couple and their families after they got married - in a busy shopping centre !
-
Justin Timberlake confirms wife Jessica Biel is pregnant
Justin Timberlake has confirmed he and his wife Jessica Biel are expecting their first child together.
-
Donations for disabled mugging victim pass £200,000
Donations for a frail and visually impaired pensioner who was attacked outside his home have passed £200,000.