World Cup most talked-about event in Facebook history

On Saturday, over 31 million people put up 75 million posts, likes and comments about Brazil’s win over Chile. Credit: PA

The World Cup is the most talked-about event in Facebook history with one billion comments.

The football tournament in Brazil has sparked conversations involving 220 million people and a billion posts, likes and opinions so far.

Nick Grudin, Facebook's director of partnerships, told Reuters: "This Cup has been a catalysing cultural moment for people around the world and we see it reflected on Facebook.

"People are having conversations on Facebook about what they watch in a really unprecedented scale."

The first week of the World Cup alone saw 459 million interactions on the social networking site - more than this year’s Super Bowl, the Sochi Winter Olympic Games and the Oscars combined.