Lingerie retailer La Senza has fallen into administration for the second time in two years, putting 752 jobs at risk.
Administrators PwC said that it is open to offers from potential purchasers of the 55-store chain and the business will trade as usual while sale discussions take place.
Joint administrator Robert Moran said: "There are no immediate plans to close any stores and the administrators shall continue to assess the trading strategy over the coming days and weeks."
Staff have been paid and will continue to be paid for their work, he added.
There were 1,300 redundancies when La Senza went into administration in the UK in 2012. Its remaining stores were sold to the UK arm of Kuwait-based Alshaya, saving 1,100 jobs.
La Senza's North American operations and others worldwide are unaffected by the administration in Britain.