Controversial practices like rolling over loans more than twice will be banned in a clampdown on the predatory practices used by payday lenders, according to the industry watchdog.
The Financial Conduct Authority will also introduce obligatory warnings on adverts, so customers are aware of how difficult the problems caused by late repayments can be.
They will hen be led to the Government-backed Money Advice Service (MAS) for help.
The £2.8bn industry has come under fire for lending to people who have not been afford the repayments, meaning the loan is rolled over and the cost balloons.
Charity StepChange received nearly 14,000 cries for help last year from people who were struggling with five payday loans or more.
More top news
One of the most notorious Mexican drug lords still at large has been captured by soldiers at a seafood restaurant in a picturesque town.
A dossier of online abuse directed at the parents of Madeleine McCann is being examined by police.
World leaders meet in London to tackle the Ebola outbreak in west Africa which has so far claimed at least 3,000 lives.