The Financial Ombudsman has expressed concerns that too many people struggling to repay loans felt powerless to make a complaint because of the stigma surrounding payday loans.
Principal ombudsman Caroline Wayman said: "We often hear from people who took out a payday loan as a desperate last resort and blame themselves when the debt starts to spiral out of control.
It's important that people don't feel trapped with nowhere to turn because of the stigma associated with short-term lending."
More top news
Police caught more than 40 drivers an hour using their mobile phones behind the wheel, in a crackdown on distraction driving.