The Israel Defense Forces (IDF) have released a video which they say shows a warning shot into Gaza.
In the clip, it is claimed that a strike was then aborted after civilians climbed onto the roof of a building "acting as human shields".
At least 14 people have been killed by Israeli airstrikes into the territory today, according to the Associated Press.
However, Israel says the video shows "the steps taken by the IDF to avoid civilian casualties".
The IDF claims 72 rockets fired from Gaza have hit the country today.
It's been an emotionally exhausting day in Israel and Gaza as hopes for peace were raised then dashed then raised then dashed again.
In the court of international opinion, this is how Israel wins a battle and still manages to lose the war.
Until the Israelis and the Palestinians find a way of resolving the underlining conflict this will not be more than a pause.