More than 85 people have been killed in Gaza and over 300 wounded since Israel's offensive began on Tuesday, the Associated Press have reported.
Hamas said it was doing everything possible to avoid civilian casualties after over 900 targets were attacked in the Gaza Strip.
Dozens of civilians including women and children have been killed following the firing of hundreds of rockets at the country's two largest cities, Jerusalem and Tel Aviv.
It's been an emotionally exhausting day in Israel and Gaza as hopes for peace were raised then dashed then raised then dashed again.
In the court of international opinion, this is how Israel wins a battle and still manages to lose the war.
Until the Israelis and the Palestinians find a way of resolving the underlining conflict this will not be more than a pause.