Many Gaza residents have fled the city after heeding warnings it was now too dangerous to stay.
The fighting is now the worst it has been between Israelis and Palestinians since 2012.
It's been an emotionally exhausting day in Israel and Gaza as hopes for peace were raised then dashed then raised then dashed again.
In the court of international opinion, this is how Israel wins a battle and still manages to lose the war.
Until the Israelis and the Palestinians find a way of resolving the underlining conflict this will not be more than a pause.