Israel has ignored international appeals for a ceasefire and widened its range of Gaza bomb targets to include civilian institutions with suspected Hamas ties.
It announced it would hit Gaza with 'great force' after already carrying out more than 1,200 airstrikes this week.
So far neither Israel nor Gaza's Hamas rulers have signalled any willingness to stop.
It's been an emotionally exhausting day in Israel and Gaza as hopes for peace were raised then dashed then raised then dashed again.
In the court of international opinion, this is how Israel wins a battle and still manages to lose the war.
Until the Israelis and the Palestinians find a way of resolving the underlining conflict this will not be more than a pause.