Hamas, the Palestinian Islamic group with an associated military wing, has reportedly rejected a ceasefire proposal as "surrender," according to AFP.
Hamas spokesperson Fawzi Barhum told the AFP news agency that a political agreement must be reached before a ceasefire could take effect.
He was reported by the BBC as saying: "A ceasefire without reaching an agreement is rejected. In times of war, you don't cease fire and then negotiate."
It's been an emotionally exhausting day in Israel and Gaza as hopes for peace were raised then dashed then raised then dashed again.
In the court of international opinion, this is how Israel wins a battle and still manages to lose the war.
Until the Israelis and the Palestinians find a way of resolving the underlining conflict this will not be more than a pause.