Campaign to encourage legal downloads to be launched

Entertainment companies and internet providers are set to launch a major campaign to persuade UK consumers to use legal download sites.

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Campaign to boost legal downloads to launch

Entertainment companies and internet providers are set to launch a major campaign to persuade UK consumers to use legal download sites.

A new campaign to encourage legal downloads is to be launched. Credit: PA

Internet providers will also alert customers if they are downloading content illegally, before advising them where they can find legal material.

The government, which is supporting the Creative Content UK campaign, has pledged £3.5 million to an education awareness programme aimed at promoting legal ways to access music and films.

Music industry body BPI, the Motion Picture Association and internet providers including Sky, BT and Virgin Media are all involved in the campaign to boost digital growth.

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