A campaign to educate UK consumers on legal downloads will make people understand that piracy "isn't a victimless crime", Business Secretary Vince Cable said.
The government has pledged £3.5 million to the scheme which is also supported by entertainment companies and internet providers.
Welcoming the drive, Mr Cable said: "Education is at the heart of this drive so people understand that piracy isn't a victimless crime - but actually causes business to fail, harms the industry and costs jobs."
Culture Secretary Sajid Javid also welcomed the scheme, saying it would "raise awareness of copyright" and legal ways to access content.
More top news
Which? said Amazon and eBay had removed the alarms that failed to sound in test conditions.
Economists worry about a trade war between the United States and its most vital trading partners.
During their visit, Charles and Camilla will meet local businesses and people in the city centre before joining a reception in the Guildhall