A campaign to educate UK consumers on legal downloads will make people understand that piracy "isn't a victimless crime", Business Secretary Vince Cable said.
The government has pledged £3.5 million to the scheme which is also supported by entertainment companies and internet providers.
Welcoming the drive, Mr Cable said: "Education is at the heart of this drive so people understand that piracy isn't a victimless crime - but actually causes business to fail, harms the industry and costs jobs."
Culture Secretary Sajid Javid also welcomed the scheme, saying it would "raise awareness of copyright" and legal ways to access content.
More top news
Showers continue across western Scotland throughout tomorrow but some brightness here as well.
Two people were injured in a collision involving several vehicles in central London, after their car was caught between two buses.
Police are issuing appeals for a gang who attacked two men after luring them into meeting with what they thought were underage girls.