David Cameron appeared to get his regions confused today when he repeatedly referred to examples of economic prowess on Tyneside - despite speaking to BBC Tees.
Eventually presenter Lisa McCormick cut in: "You keep mentioning the River Tyne. That's not our region Prime Minister. I'm sorry, we are the River Tees."
Mr Cameron replied "I'm sorry, I thought I was doing...." before talking about £90 million of government investment in the Tees Valley - an amount brushed off by the presenter as a "drop in the ocean".