The leisure aspects of a shopping trip is a significant driver in where consumers chose to shop, according to a wide ranging survey.
Researchers at Southampton University found:
- There has been a modest resurgence in specialist retailers such as artisanal bakers, butchers and tea and coffee merchants in high streets.
- Retailers are exploiting opportunities created by on-line shopping - particularly with the rise in click and collect buying. Within five years, seven out of ten on-line shoppers will prefer to collect goods themselves rather than risk missing a delivery at home.
- The leisure aspect of shopping trips is a significant driver of footfall and that high streets that include a good range of cafes, bars, restaurants not only increase the dwell time but the average spent during trips to town.
More top news
A headteacher has reportedly warned "snowplough" parents are so over-protective that their children end up unable to deal with failure.
The largest horse chestnut tree in the country declared as the 300-year-old specimen at the estate where PM Benjamin Disraeli once lived.
The fanfare and fireworks at Tattersalls in Newmarket on Friday failed to materialise as three Frankel foals met with differing fortunes