The leisure aspects of a shopping trip is a significant driver in where consumers chose to shop, according to a wide ranging survey.
Researchers at Southampton University found:
- There has been a modest resurgence in specialist retailers such as artisanal bakers, butchers and tea and coffee merchants in high streets.
- Retailers are exploiting opportunities created by on-line shopping - particularly with the rise in click and collect buying. Within five years, seven out of ten on-line shoppers will prefer to collect goods themselves rather than risk missing a delivery at home.
- The leisure aspect of shopping trips is a significant driver of footfall and that high streets that include a good range of cafes, bars, restaurants not only increase the dwell time but the average spent during trips to town.