The Labour Party is being run in a "totally dysfunctional" way with policies that amount to "a great steaming pile of fudge", according to a former party spin doctor.
In an apparent attack on Ed Miliband's leadership, Damian McBride warned that the party has a problem in communicating positive messages to voters and that its policies either do not stand up to scrutiny or "go unnoticed in the pub".
In an updated version of his memoirs, serialised in the Daily Mail, Mr McBride said Mr Miliband should position himself as an outsider like Boris Johnson or Nigel Farage rather than an establishment politician directed by PR advisers.
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The Defence Secretary said the new medals marking the campaign would be presented in future to the operators.
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Downing Street has maintained its view that the issue should be dealt with by a restored devolved Assembly.