The Home Office will launch a campaign to raise awareness of modern slavery, with a TV advert highlighting the complexity of the issue.
The national campaign, which will run until October, is the first of its kind in the UK and aims to encourage the public to identify the signs of modern slavery and report it by calling a new national helpline.
The advert will hit screens at 6:42pm on Channel 4 during the Hollyoaks break, and shows three of the most common types of modern slavery; labour exploitation in agriculture, sexual exploitation in a brothel and domestic servitude in a home.
A website - www.modernslavery.co.uk - will be launched with the aim of educating the signs of 21st century slavery.
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