The Home Office will launch a campaign to raise awareness of modern slavery, with a TV advert highlighting the complexity of the issue.
The national campaign, which will run until October, is the first of its kind in the UK and aims to encourage the public to identify the signs of modern slavery and report it by calling a new national helpline.
The advert will hit screens at 6:42pm on Channel 4 during the Hollyoaks break, and shows three of the most common types of modern slavery; labour exploitation in agriculture, sexual exploitation in a brothel and domestic servitude in a home.
A website - www.modernslavery.co.uk - will be launched with the aim of educating the signs of 21st century slavery.
More top news
The UK coastguard responded after receiving a call that a man had been pulled from the water.
At 14, Benji Edwards is hoping to become the youngest person to ever sail around the North Pole and break a world record in the process.
Bob and Mike Bryan said they were withdrawing from the Games over concerns for their families health.