Britons could be advised not to drink two days in a row under new guidelines being considered by health officials.
Public Health England suggests the strategy would make it easier for adults to drink at "lower-risk levels".
"Daily drinking is a key contributor to increased risk, so it is possible that promoting a simple approach such as never drinking two days in a row would have a positive impact," the 92-page report states.
The proposal is part of a wave of measures in PHE's latest marketing strategy covering sexual health, exercise and smoking.
More top news
Detectives are exploring the movements and criminal past of the middle-aged murderer of many aliases who wrought carnage in central London.
Disney boss Bob Iger said Carrie Fisher appears "throughout" Star Wars Episode 8 Jedi and nothing would be changed using special effects.
In an embarrassing setback for the president, Republicans failed to reach the number of votes to pass his new healthcare act into law.