Britons could be advised not to drink two days in a row under new guidelines being considered by health officials.
Public Health England suggests the strategy would make it easier for adults to drink at "lower-risk levels".
"Daily drinking is a key contributor to increased risk, so it is possible that promoting a simple approach such as never drinking two days in a row would have a positive impact," the 92-page report states.
The proposal is part of a wave of measures in PHE's latest marketing strategy covering sexual health, exercise and smoking.
More top news
A fine start into a new month with sunny spells and cloud coming and going.
One of art's mysteries has been solved, and while the lady in the Mona Lisa remains unconfirmed, we now know what the mark in The Scream is.
Donald Trump has visited Mexico's President Enrique Pena Nieto and discussed the Republican's plan to build a wall between the countries.