Britons could be advised not to drink two days in a row under new guidelines being considered by health officials.
Public Health England suggests the strategy would make it easier for adults to drink at "lower-risk levels".
"Daily drinking is a key contributor to increased risk, so it is possible that promoting a simple approach such as never drinking two days in a row would have a positive impact," the 92-page report states.
The proposal is part of a wave of measures in PHE's latest marketing strategy covering sexual health, exercise and smoking.
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