MPs "run for cover when they are confronted by the drinks industry", said a chair of the parliamentary group who have recommended health warnings are added to alcohol labels.
Lord Brooke of Alverthorpe, vice-chairman of the All Party Parliamentary Group on Alcohol Misuse, said the group's proposals would allow MPs to show if they "really have the guts to take a different line for the country's wellbeing in the future."
After smoking, alcohol is the second biggest preventable killer. Not only does it cost lives but burdens the NHS and the criminal and justice systems and others with ever increasing costs.
All the political parties know that but they run for cover when they are confronted by the drinks industry and its immensely powerful lobby.
These proposals give them another chance to consider whether they really have the guts to take a different line for the country's wellbeing in the future.
More top news
ITV weather presenter Lucy Verasamy has a look at the weekend weather at Gleneagles where the Ryder Cup is taking place.
Firefighters were called to a cottage in Norfolk after a kitten was found trapped inside the engine bay of a Ford Focus.
Veteran singer Barry Manilow has recorded an entire album of duets with superstars - all of whom are dead.