PM reveals plan for age ratings on explicit music videos

David Cameron has said online music videos could be given age ratings to help protect children from sexual or explicit content.

Rihanna's music videos have been criticised for being too sexually explicit for younger viewers. Credit: Dennis Van Tine/Geisler-Fotopres/DPA/Press Association Images

Unveiling a pilot scheme backed by YouTube and the British Board of Film Classification, the Prime Minister pledged to put strengthening families "at the heart" of everything the Government does.

Raunchy music videos for tracks such as Robin Thicke's Blurred Lines and Rihanna's Pour It Up have led to renewed calls to restrict what children can see on YouTube and other video sharing websites.