Lingerie chain Ann Summers says it is "too late" to change a new range of underwear which shares a name with the Islamist militant group Isis.
The selection of bras and thongs was named after the Egyptian goddess of nature and magic.
The terror group Isis (also known as IS and Isil) is an acronym that stands for the Islamic State of Iraq and Syria.
"We thought up the name over six months ago," an Ann Summers employee told The Independent.
“It wasn’t until all the PR was done for the portfolio when the name meant something else. It was too late to change it.”
Islamic State (or Isis) militants claimed responsibility for the murder of US journalist James Foley earlier this week.
An official Ann Summers statement said: "We in no way support or condone any act of terrorism or violence. We apologise for any offence caused."