Yesterday's report detailing the sexual exploitation of children in Rotherham has affected local residents deeply.
Labour MP Sarah Champion said she is worried the negative press has the potential to divide the community.
ITV News' UK Editor Juliet Bremner reports on a town trying to reclaim its good name:
Children as young as 11 were raped by large groups of men, a new inquiry into child sexual exploitation in Rotherham has found.
A report into 16 years of child sexual abuse in Rotherham has concluded that the true scale of exploitation in the town will never be known.