Figures from Twitter saw the SNP's Nicola Sturgeon was being hailed as the winner in the social media battle during the leaders' TV debates tonight.
The Scottish politician trumped both Labour's Ed Miliband and the Liberal Democrats' Nick Clegg in terms of total tweets mentioning the leader during the broadcast, despite her party standing for seats in only one country in the Union.
Figures from Twitter.com show she was mentioned more than 113,000 times during the live programme, versus 104,000 for Mr Miliband and 93,000 for Mr Clegg. Prime Minister David Cameron was the second most mentioned leader on the night, in 162,000 tweets, while Ukip leader Nigel Farage was mentioned most - more than 262,000 times on the social media platform.
Last night there wasn't one particular knockout blow but the political landscape in Britain does seem to be shifting.
Another day on the election trail and the campaign catchphrase is starting to bite.
Leaders' Debate shows was how our political horizon has suddenly changed as smaller parties did all they could to make themselves heard.