Portrush is getting a facelift ahead of next year's Open golf championship.
A £17m investment by the Department for Communities is funding a public realm scheme and a new train station.
New paving, lighting and street furniture is set to be installed - there's even money to do up local shop fronts.
Work is already underway to ensure it's ready for the 2019 Open Championship.
Mayor Joan Baird said: “We're expecting to have people coming from all over the world to look at our beautiful golf courses.
"It will be great that Portrush will actually step up to the mark and look the part."
The regeneration scheme will call time on old familiar landmarks.
A facelift for Portrush Railway Station is coming down the line, signalling a new gateway to the town for tourists coming by train.
Richard Knox from Translink said: “In the spring of 2019 we hope to be open to the public in advance of the Open.
"I think it's fantastic for Northern Ireland and the more big events we can bring to Northern Ireland the better."
The Department for Communities sees this investment as key to delivering a world class location for a world class sporting event.
And they believe it will help stimulate tourism and the local economy in the longer term.
- WATCH: Marc McFadden reports on the changes